Kapital Bank Turned Data Into Growth

Kapital Bank is Azerbaijan’s largest financial institution, serving more than 5 million individuals and 22,000 businesses through an extensive network of 120 branches and 50 departments. Despite its 150-year history in banking and its leadership, the bank faced challenges in leveraging vast customer data, as traditional tools struggled to deliver real-time insights while ensuring privacy, compliance, and scalability.

To overcome these obstacles, Kapital Bank turned to Evam for a powerful real-time engagement solution. By integrating Evam’s cutting-edge capabilities into its systems, the bank was able to:

• Launch and manage 96 active real-time scenarios, enabling hyper-personalized, cross-channel interactions.

• Drive +16% incremental deposit sales compared to traditional bulk send-outs.

• Achieve a +2.5% uplift in cash loan sales through well-timed, real-time offers.

• Boost app downloads by 6% daily for first-time users and 15% overall through targeted outreach.

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