Success Story | Evam

Explore how Evam’s innovative solutions empower businesses to drive real-time, personalized customer engagement.

Evam Success Stories

How Moldcell Runs Real-Time Marketing with Evam

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Moldcell transformed its marketing operations with Evam, a real-time customer engagement and journey orchestration platform. Evam ingests live customer signals—app interactions, web events, payments, usage, and service triggers—then maintains up-to-date context for every subscriber. Using AI decisioning together with eligibility, suppression, and prioritization rules, the platform selects the next-best action and launches personalized offers, alerts, and journeys across SMS, push, in-app, IVR, and web in milliseconds.By shifting from batch campaigns to event-driven orchestration, Moldcell’s teams ship campaigns 4× faster, target 10× smarter through precise audiences and rule-based controls, and operate 100% in real time. Reusable journey templates and centralized governance reduce manual work, while API-level integrations with existing systems make changes safe and auditable at scale. The outcome is timely, relevant interactions for millions of subscribers—fewer generic blasts, more context-aware moments that improve customer experience and operational efficiency.4× Faster: From idea to live campaign in a fraction of the time with reusable journeys and automation.10× Smarter: AI decisioning + eligibility/suppression rules choose the right offer for each subscriber.100% Real-Time: Event-driven orchestration across all channels, reacting as customers act.Controlled at Scale: Governance, prioritization, and telco-grade performance for millions of interactions.<div style="text-align: center; display:flex; justify-content:center;"></div>

How Moldcell achieved success with Evam

Moldcell

Success Story

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In today’s fast-moving telecom landscape, the ability to act on real-time data and deliver personalized engagement across all channels isn’t just a competitive advantage - it’s a necessity. Breaking down silos and enabling end-to-end automation is key to scaling meaningful customer interactions.

Marketing Team

Moldcell JSC

4× faster. 10× smarter. 100% real-time Moldcell now turns every customer signal into the right action with Evam.

See how Moldcell used EvamX to deliver 100% real-time engagement—launching campaigns 4x faster and targeting 10x smarter with AI-driven journey orchestration.

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How LCW is Boosting Conversions with Evam's Real-Time Engagement

As a leading fashion brand operating in over 50 countries, LC Waikiki needed more than just traffic—they needed action. Facing a growing gap between user intent and conversions, the team partnered with Evam to unlock the power of real-time behavioral engagement and close the loop between browsing and buying.Using Evam’s real-time engagement platform, LC Waikiki began delivering hyper-personalized promotions triggered by real customer behavior. Whether a shopper abandoned a cart or favorited a product without purchasing, Evam responded instantly—automating time-sensitive campaigns across mobile push, email, and omnichannel channels.The impact was immediate. LC Waikiki saw a 20% increase in average order value (AOV) and successfully re-engaged 794,000 users. Behavioral triggers helped recover 4% of abandoned carts and convert 4.4% of favorited products into purchases, contributing to 3% of total weekly sales. With over 100,000 customers engaged each week, LC Waikiki scaled both loyalty and revenue—without increasing operational workload.This collaboration redefined what agility means in e-commerce, proving that real-time personalization is no longer a luxury—it’s a growth engine.<div style="text-align: center; display:flex; justify-content:center;"></div>

How LC Waikiki achieved success with Evam

LC Waikiki

Our collaboration with Evam enabled a significant breakthrough in real-time marketing. Personalized, timely campaigns boosted our customer conversions and satisfaction.

E-Commerce Global Growth Management Unit Manager, LC Waikiki

Fatih Türker

20% AOV growth by converting intent into action with real-time journeys.

Discover how LC Waikiki boosted conversions with Evam's real-time customer engagement platform, driving more sales through personalized, behavior-based campaigns.

Success Story - How tbi bank doubled conversions with real-time engagement

tbi bank, a digital-first challenger bank with 2.4M+ customers across Southeast Europe, partnered with Evam to elevate its real-time engagement and customer journey automation. Facing challenges in onboarding, partner integration, and market education, tbi selected Evam for its agile deployment and powerful real-time ETL capabilities.By leveraging over 100 automated scenarios with Evam’s Marketing Suite, tbi significantly improved onboarding success (up 12%), personalized customer interactions, and optimized campaign performance—doubling conversion rates and slashing communication costs by shifting 77% of traffic to low-cost digital channels.Evam enabled the team to scale from 200K to over 5M messages/month without increasing headcount—transforming how tbi bank drives growth, engagement, and operational efficiency.<div style="text-align: center; display:flex; justify-content:center;"><iframe width="1100" height="500" src="https://www.youtube.com/embed/4x5tFQFtdGk?si=Y6UBXyM0p6VvzpAX" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen=""></iframe></div>

How tbi bank achieved success with Evam

tbi bank

<div>Better data management and automated communications powered by advanced event processing are just a few benefits of our partnership with Evam. This collaboration enables us to enhance operations and customer experience in a increasingly complex environment. We remain committed to continuous growth and anticipating customer needs.</div>

Head of Reengagement Campaign Engineering, tbi bank

Igor Shumytskyi

77% cost reduction and 2x conversion rates by shifting from manual campaigns to real-time, automated journeys.

Discover how tbi bank scaled real-time engagement, cut communication costs, and doubled conversion rates with Evam’s Marketing Suite—achieving a 12% onboarding uplift and 11.9% triggered offer conversions.

How tbi bank doubled conversions with real-time engagement

Success Story - How ABB drove +150% to upsell growth with a single engagement

Bank ABB, one of Azerbaijan’s leading financial institutions, partnered with Evam to revolutionize its customer engagement strategy. With over 30 million communications delivered monthly and 40+ active scenarios running, ABB Bank achieved remarkable results by leveraging real-time, data-driven solutions. Through hyper-personalized customer journeys and automated processes, Bank ABB increased customer satisfaction and achieved significant business impact. From automating routine tasks to delivering real-time campaign benefits, the results speak for themselves.<h2 style="text-align: justify; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;">What’s in the full story?</h2><h2 style="text-align: justify; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;">Learn how ABB achieved a 50% reduction in security-related call volume, saving 70,000 AZN annually.&nbsp;</h2><h2 style="text-align: justify; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;">See how real-time credit card upsell campaigns drove 12-15% of all upsells,increasing limits by 150%.&nbsp; </h2><h3 style="text-align: justify; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;">Discover how ABB Bank generated 25 million AZN in cash loan sales in just three months.</h3><ul>
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How Bank ABB achieved success with Evam

Evam delivers results. From seamless integration to real-time customer engagement, it’s a platform built for impact. What Evam provides is much more than just a tool, it’s a partnership that drives growth. Thanks to Evam, we’re now equipped to create smarter, faster, and more meaningful customer journeys.

Leading Product Owner, Bank ABB

Kamran Ismayilov

+150% upsell. −50% call center traffic. Real-time engagement at scale.

Learn how Bank ABB boosted upsell growth by 150%, reduced call center traffic by 50%, and achieved cost savings with Evam’s real-time customer engagement and marketing automation

How ABB drove +150% to upsell growth with a single engagement

Success Story - Turn Customer Data into Growth

<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Kapital Bank is Azerbaijan’s largest financial institution, serving more than <span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">5 million individuals<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> and <span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">22,000 businesses<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> through an extensive network of <span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">120 branches and 50 departments<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">. Despite its 150-year history in banking and its leadership, the bank faced challenges in leveraging vast customer data, as traditional tools struggled to deliver real-time insights while ensuring privacy, compliance, and scalability.<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">To overcome these obstacles, Kapital Bank turned to <span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Evam<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> for a powerful real-time engagement solution. By integrating Evam’s cutting-edge capabilities into its systems, the bank was able to:<ul style="margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Launch and manage <span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">96 active real-time scenarios<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">, enabling hyper-personalized, cross-channel interactions.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Drive <span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">+16% incremental deposit sales<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> compared to traditional bulk send-outs.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Achieve a <span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">+2.5% uplift<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> in cash loan sales through well-timed, real-time offers.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Boost app downloads by <span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">6% daily for first-time users<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> and <span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">15% overall<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> through targeted outreach.</li></ul><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Fill out the form to download the success story and discover how Evam’s real-time solutions can deliver exceptional results for your customer engagement game.<ul>
</ul>

How Kapital Bank achieved success with Evam

Kapital Bank

EVAM is a great platform for building increment by configuring real-time scenarios based on events and actions, using multiple channels and logics.

Retail Products and Cross-Sales - Product Manager

Tarana Teymurova

Kapital Bank turned real-time data into +16% deposit growth with 96 active journeys.

Discover how Kapital Bank achieved +16% sales growth and transformed customer engagement with Evam’s real-time, data-driven solutions. Download the success story now!

Kapital Bank Turned Data Into Growth

How Jazz transformed from Telco to ServCo with PartnerUp

Jazz, Pakistan's leading digital communications company, is at the forefront of the nation’s digital evolution, driven by a commitment to corporate responsibility, strategic partnerships, and digital innovation.Recognizing the need to transform its data management and marketing capabilities, Jazz sought a Martech solution provider capable of designing and launching a self-service marketing platform tailored specifically for enterprises and SMEs.This led to a collaborative journey with Evam, resulting in the development of a groundbreaking platform—<a href="https://evam.com/partner-up" target="_blank">PartnerUp</a>—designed to unlock the untapped potential of telecom data and empower telecom operators and their partners with real-time, data-driven marketing capabilities.The collaboration between Jazz and Evam addressed Jazz’s immediate challenges and also laid a strong foundation for future growth by incorporating Evam’s innovative <a href="https://evam.com/glossary/glossary-d/data-monetization" target="_blank">data monetization</a> product, PartnerUp.This success story is essential reading for telecom operators and marketers eager to unlock the full potential of their data. Discover how to bridge the gap between data potential and impactful marketing execution, and learn how PartnerUp is revolutionizing telecom marketing.﻿

How Jazz achieved success with Evam

Unlocking Telecom Data Potential

Evam's agile approach, dynamic feature set, and innovative solutions have been instrumental in our project's success. Their dedication and services exceeded our expectations, delivering exceptional results.

Expert CVM & Contextual Marketing

Umer Faizan

500+ real-time triggers and 20+ partner campaigns turning telecom data into scalable, revenue-generating marketing

Discover how PartnerUp enabled Jazz to unlock the full potential of telecom data, transforming from a traditional telco to a service-driven company.

Channels

Home Credit Bank Kazakhstan | Evam

﻿With a commitment to delivering high-quality service and innovative solutions to its customers, Home Credit Bank Kazakhstan was seeking an effective way to engage customers in real-time.The company's primary goal was to provide personalized offers and recommendations to its customers in real-time and increase conversion rates. To achieve this level of engagement, they needed a solution that would allow for the fastest deployment of campaigns possible.Considering Evam's effortless installation, seamless adaptation, and hassle-free integration, the bank decided to partner with Evam to utilize its customer journey orchestration solution.This partnership led to a transformation of the bank's interaction channels with an event-based marketing strategy, ultimately resulting in boosted conversion rates, hyper-targeted experiences, and an increased number of active users. Download our case study to explore how partnering with Evam also enabled Home Credit Bank Kazakhstan to:Achieve contextual customer engagementIntroduce complex event processing capabilities to its operational processes Reactivate its dormant portfolio Acquire a data-driven approach to understanding customer needs, preferences, and satisfaction

How Home Credit achieved success with Evam

How achieved a 6x Higher Conversion Rate

In today's world, what really matters
is how quickly you can turn your ideas
into reality. Whether it's a company or
an individual, being successful means
reacting fast to offer new features or
better experiences to customers.
With the help of Evam, we've been
able to speed up how we put
together our events and campaigns,
and we've moved towards
customizing what we offer to our
customers. We can do it by analyzing
and using a billions of customer data.
It's pretty cool to see how fast our product ideas
become real and get to our customers when they actually
need them. Evam isn't just a great tool for making sales,
it also helps other businesses in the banking sector be
more efficient and respond right away to different things
happening with their customers. This is all done by using
and analyzing a whole bunch of data.

Director of Customer value management and cross-selling processes department

Alfiya Khussainova

6x higher conversion rates with real-time, event-driven customer journeys

Learn how Home Credit Bank Kazakhstan leveraged Evam’s event-based marketing platform to drive real-time, personalized customer engagement.

Garanti BBVA | Evam

Recognizing the pivotal role of technology in delivering exceptional service, Garanti BBVA, Turkey's second-largest private bank , has consistently invested in strengthening its technological infrastructure through its cutting-edge "Technological Center of Excellence," known as Garanti BBVA Technology . Both Garanti BBVA and Garanti BBVA Technology continuously strive to surpass customer expectations by leveraging actionable data to enhance agility and offer personalized experiences that set them apart from their competitors.To achieve this ambitious goal, Garanti BBVA Technology sought a solution that could capture real-time data and enable informed decision-making and personalized customer offerings. That's where Evam came into the picture. By partnering with Evam and leveraging its best-in-class technology and proven real-time scenario orchestrator, Garanti BBVA were able to achieve remarkable results within a short span of six weeks.Download our case study to explore how Evam’s partnership enabled Garanti BBVA to:-Simplify the Marketing Stack-Increase time-to-market-Build real-time scenarios-Create hyper-personalized experiences.<ul>
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How Garanti BBVA achieved success with Evam

Garanti BBVA

Thanks to Evam, we've been able to adopt a real-time personalized campaign model alongside the mass campaign model. But more than that, Evam has been our strategic partner throughout our three-year journey. Together, we've developed this tool, with minor and major releases, to meet our evolving needs. The product's flexibility has allowed it to evolve based on our requirements, and the managed services team has been responsive to all our requests and needs. Our highly customized use of Evam is only possible through the collaborative and dedicated partnership we've established. I believe this approach sets Evam apart from other tools in the industry, and we're grateful for their ongoing support.

Head of CRM - Garanti BBVA

Erhan Hatem

Delivering real-time, hyper-personalized journeys in just 6 weeks

Discover how Garanti BBVA partnered with Evam to create hyper-personalized experiences across multiple channels.

Garanti BBVA's Hyper-Personalized Experiences Across Channels

Success Story - Turkcell's Real-Time Data Transformation with Evam

Turkcell, a leader in Turkey's telecommunications industry with a 45% market share, faced the challenge of enhancing its customer engagement strategy. Managing over 1,000 customizable packages for customers across various channels, Turkcell aimed to deliver real-time personalized experiences to meet ever-changing customer preferences. To achieve this, Turkcell partnered with Evam. Through seamless integration with Turkcell’s 15+ outbound marketing channels, Evam enabled the processing of 1.8 billion events daily. This collaboration empowered Turkcell to design 200+ complex, real-time marketing and customer experience scenarios, supported by over 100 automated personalization strategies. These advancements helped Turkcell double mobile customers’ acceptance rates for next-best offers and significantly improve customer retention.<ul>
</ul>

How Turkcell achieved success with Evam

Turkcell's Real-Time Data Transformation with Evam

We achieved our goal of accelerating the MarTech (marketing technology) transformation, improving our real-time marketing capabilities, and reaching our customers in new ways with our business partner Evam over the years. We can see our customers’ behavior and meet their needs faster by using the real-time data analytics technology in the RTA (Real Time Analytics) Platform that we implemented in collaboration with Evam. For Turkcell, the RTA Platform processes 1.8 billion data points per day and implements over 200 complex real-time marketing and customer experience scenarios in milliseconds. This way, we can reach our customers at the right time, through the right channel, with the right offer. As a result, we managed to double both our mobile consumers’ offer acceptance rate and our customer retention rate. Through the RTA Platform, we can carry out both real-time and mass communication campaigns. We appreciate EVAM for their collaboration and endless support in turning our marketing automation story into a success. In this day and age when communication and digitalization are becoming more important than ever, we’re able to continue providing full service to our customers thanks to our strategic areas of focus.

Artificial Intelligence & Analytics Solutions Director

İnanç Çakıroğlu

Doubling offer acceptance with real-time, personalized journeys across 200+ scenarios.

Learn how Turkcell leveraged Evam's platform to optimize real-time data analytics and enhance operational efficiency in telecommunications.

Success Story - SigortamNet Enhances Data Analytics with Evam

Sigortam.net, Turkey's leading digital insurance platform, transformed its customer engagement strategy with Evam's advanced real-time marketing solutions. By embracing Evam's cutting-edge marketing technology, Sigortam.net achieved a 40% increase in insurance renewal rates, reaching over 50,000 end users daily.Key Achievements:<ul><li style="text-align: justify;">Real-time Marketing Success: Leveraged Evam’s platform to build dynamic, personalized offers.</li><li style="text-align: justify; ">Faster Implementation: Completed integration and launched 13 tailored scenarios in just six months.</li><li style="text-align: justify;">Boosted Renewal Rates: Achieved a 40% increase in renewal rates by targeting the right offers at the right time.</li></ul>Download the full story to see how Sigortam.net optimized its marketing strategy, re-engaged customers, and improved business results through personalized, data-driven campaigns.<ul>
</ul>

How Sigortam.net achieved success with Evam

How to increase insurance renewal rates by 40% 

As Sigortam.net, we serve 7 million customers, all with ever-changing needs and circumstances. Thanks to Evam’s real-time data processing technology, we’re able to carry out real-time scenarios that can address those needs and circumstances with the right offers and create a better customer experience overall.

Bora Uludüz

40% higher renewal rates with real-time, personalized customer journeys

Discover how Turkey's leading digital insurance platform boosted renewal rates by 40% and reached 50K users daily with real-time, personalized campaigns powered by Evam.

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